Everywhere on the world wide web we find tips about how to write a sales letter. But how about how we shouldn’t write a sales letter? Writing a flawless sales letter will not only make it easier to read and catchy but will also highlight your product and your business.

Don’t use a bad grammar. First of all you must be sure you are not misspelling any word. Having a low quality grammar may imply in the customers eye that your product has a low quality. And surely we don’t want them to think that, right?

Don’t ignore your customers’ needs. Put yourself in their shoes. Don’t leave the impression that you’re chasing after their money. You must convince them that your product can only bring benefits for them. Don’t be too pushy. Try to be convincing and not appear desperate.

Don’t use too many complicated words. Make your sales letter easy to read. If it is based on a formal approach and the words aren’t in a friendly tone, you risk it won’t be read. Nevertheless, don’t use abbreviations. This can make the impression of laziness and your customer may think you’re not serious. Use short sentences and many paragraphs, so your customer can take an eye break while reading.

Don’t miss the attention-getting headline, the specific offer and the P.S. The headline should appeal to your customers’ feelings and needs. It must be something to make them read more. Regarding the offer, don’t digress from the subject and focus on your purpose. The customer must know exactly what you are providing. And finally, the P.S. This part is an important one, as the reader always goes to the ending to see who wrote the letter. The “P.S.” will catch their eye and will surely be read.

Don’t use too many extravagant graphics. This could make your sales letter look like an advertisement. Also, your customer may be distracted by the pictures. Use one representative picture that is appropriate for the sales letter.

Don’t be so cheap. Allow yourself to offer bonuses or discounts. These will encourage your reader to become a customer and it will make them want more. After all, this is want you want, right?

Finally, don’t make your sales letter a labyrinth. Put your contact information in a visible place. At the beginning or at the ending of the letter. Or both. Also, do this with your web site address. You must make it easy for them to contact you for a potential sale.