Creating the ultimate Sales Letters Theory
Sales letters are playing a very important part in the sales process.
All winning sales letters succeeds by following “Attention, Interest, Desire and Action.” formula, I will try to explain you in the folowing lines what this forumla involves.
Content:
You should generally try to begin your sales letter with something that’s short, attention-grabbing (use a bigger font with color to be eye catching ). Here’s an example click
Ok ! Now we catched the readers attention so we should write the body of the letter. This part should include details, some images, some videos and a very important thing, testimonials. A very important aspect is to make a personal connection with your reader and make your offer in a very friendly way.
You should always tell a story to the reader for example “When I started my own business, I was very nervous ….”
If your letter is a very long one, you can draw out the story, keeping the outcome for the end
Another MOST aspect are the questions. The human psychology tells you that when you are asked a question you’ll auto-respond to it. Many sales letters are asking questions that are all answered with a ferm YES from the reader, for example: “Do you want to make 100.000$ per month?”
Another important aspect is how long should your SalesLetter be, most of the sales letter will end up running six to ten pages, I don’t recommend this! You should write about 3-5 pages so the reader can focus over the most important aspects of your sales letter, 90% of the readers won’t read all the letter so you have to compact all the things you think will make a reader buy your product.
Most readers tend to read the first page and after they start getting a sense of what the page is about they will just scan the page for chunks of information. So focus very much on impressive headlines, they are very important ! All the readers will stop to read them , so you make them love/hate your product depending on your headlines.
Ok another chapter closed… Now let me tell you some tips for closing your sales letter , you should end your SalesLetter with your offer and guarantee. You should always sign your letters on a friendly tone.
Ok ! Now that I’ve told you some writing tips …. I will give you another tip… don’t pay someone for a job you can do yourself…
Why should you pay a webmaster to create your sales letter when you can grab Sales Letters Creator and create the ultimate Sales Letter yourself….
Design:
-Use a dark color for your background, this will make the reader focus over the sales content
-Use a strident color and a different font for your headlines, I like to use hand writing fonts for the headlines
-always use an e-cover
- Your banner should match the e-cover style